A year-round destination venue to be enjoyed by Packers fans in a variety of ways on an everyday basis, it underwent a dramatic facelift that added a host of new amenities and attractions. The conclusion of the redevelopment project was marked by a rededication game, Sept. 7, 2003, against longtime divisional rival Minnesota.
Featuring the only true retro-look in the entire league, the glorious tradition and history of the Packers is carried forward in the “like-new” Lambeau Field with its heart — the original seating bowl — saved. The same hallowed ground where many of the NFL’s greatest moments have transpired continues to exist, a canvas where current players can paint their own memories in future years.
At the same time, the structure has been transformed from a football stadium that fans could use only 10 days during the season to a Packers cultural center that can be enjoyed throughout the year. Within the five-story Lambeau Field Atrium, located on the stadium’s east side, is the 25,000-square-foot Packers Hall of Fame, corporate meeting or event facilities for 25 to 1,200 people, seven different eating options highlighted by a one-of-a-kind brew pub (Curly’s Pub) with interactive areas, and a larger Packers Pro Shop (see page 564-568 for a full listing of the Atrium dining, entertainment and retail options).
Just outside the Atrium in the Robert E. Harlan Plaza, named in honor of the former team CEO (1989-2007), are bronze statues of team founder Curly Lambeau and legendary coach Vince Lombardi. Sculpted by Julie Rotblatt-Amrany (Lombardi) and Omri Amrany (Lambeau) of Fine Art Studio of Rotblatt-Amrany in Highland Park, Ill., at a cost of more than $400,000, each statue is 14 feet tall, atop three feet of steps and a four-foot base. Nearby the statues are several park benches — making the plaza area a great place to sit and soak up the majesty of Lambeau Field.